Being inCredible — Conferences & Workshops to navigate change

Culture by Design™

Create meaningful, lasting change — with ease.

When you navigate change with ease, you unlock new possibilities — for yourself, your team, and your organization.

When change feels constant and chaotic…

Without a clear way to navigate, the cost is high: turnover, wasted potential, exhaustion. You don't have to settle for that.

Leaders

Leaders get buried in strategies that don't stick.

Teams

Teams disengage or burn out.

Organizations

Professionals feel stuck of second-guess themselves

“Change is the only constant in life.
The way you navigate it determines your results.”

At Being inCredible, I believe navigation begins with clarity. Clarity about what is real. Clarity about the influence of perspectives. A clarity that opens the path to new possibilities — for you, your team, and your organization.

Meet Dr. Cathleen Peterson-Layne

Dr. Cathleen Peterson-Layne

I am a physician, retired professor, lecturer, author, and coach, and I have led through change in high-pressure environments: operating rooms, boards, and classrooms. I know the weight of responsibility when everything moves and the path forward is not clear.


Today, as uncertainty accelerates — whether it’s staff pressures, regulatory demands, or the rise of AI — my mission is to help professionals transform how they navigate change. With clarity and confidence, they can surpass their goals and create cultures where everyone thrives.

Your Path Through Change

Change doesn’t have to be complicated. With the Compass of Change™, you move forward with clarity and confidence.

North — Notice

Notice what is real.

East — Explore

Open the field of possibilities with curiosity.

South — Shift

Choose consciously to shift your perspective.

West — Walk Forward

Take action aligned with your values.

When you navigate change with ease…

  • 👉 Leaders feel less overwhelmed and more accomplished.
  • 👉 Teams become engaged, resilient, and productive.
  • 👉 Cultures enrich themselves and attract top talent.
  • 👉 Professionals regain clarity, energy, and joy.

That is meaningful and lasting change.

Conference

Frequently Asked Questions

Book a keynote or workshop to discover how the Compass of Change™ can transform your leaders and your teams.

What is the Compass of Change™?
It is a simple yet powerful four-step method to help leaders and their teams move forward through change with confidence.
For what type of organization are these conferences suitable?
Associations, businesses, public or private institutions: any organization facing uncertainty and cultural transformation.
Can we host an interactive workshop?
Yes. Keynotes can be accompanied by practical workshops to anchor the Compass of Change™ method and engage your teams in concrete work.
Can we book virtually (Zoom)?
Of course! While we prefer in-person sessions, virtual formats are available.

Looking for guidance?

Navigate Change with Clarity

Invite Dr. Cathleen Peterson‑Layne, PhD, MD for a keynote or workshop and discover the Compass of Change™.